Every visitor to your site is a potential customers, and they're worth big money.
In fact, it's common to pay $1 or more per visitor click, with some businesses paying over $20 per click!
Most businesses are happy to pay the price, as they know they can make it all back along with a healthy profit.
The trouble is... you're not always going to offer your visitors the right information, product or service the first time around.
If you're not monetizing your exit traffic, you're simply flushing money down the drain...
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